It seems you can't even give papers away these days.
God help the sales team bashing away at the phones all day. The tiresome, sweaty lot, tied up in some basement by their phone lines, smiling and dialing.
Has anyone checked suicide rates in the media sales community recently?
As far as GonzoTech sees it, there is only one company that can save print.
And that is Google.
Why? Well, its becoming apparent people aren't even bothering to go to newspaper web sites anymore.
Such a shame. The Internet was the last hope for advertising...
"Hell, we can be in color all the time at no added cost!!! Hey, get some more interns in, will you?!!!...... We can have graphics!!!! Videos!!! We can morph ourselves into a TV company!!!"
They got so overexcited with the idea, they started referring to parts of their printing rooms as 'Channels'.
The even started having extensions to their business model, with the name TV at the end of it.
And such a sorry state it turned out to be.
All that whizzy advertising? All that flashy art work? It's being looked at by... no one.
Why? 'Coz its all on the desktop, stupid!
IGoogle has the lot. Working away quietly in the background, automatically updating itself with the best stories from around the world, 24/7 without so much as a mention of a tea break.
And its the winning formula.
Google inc. dishes it out for free.
The poorly paid journalist who broke the story gets fired.
Why? 'Coz the business model market has collapsed.
"Sorry guys. I'm going to have to let you go. All of you.", a tearful eyed ED lets rip of the biggest braking-news story he's had the pleasure of discovering in the almost loyal 35 years at he local rag. All the rest was cut and past from the news wire.
Even he couldn't be bothered to check into his Reuters account. He's got iGoogle right in front of him. All the news in the work in less than one mouse click.
How about that for efficiency?
But here's the kicker yeah ok- we concur. We like kickers at GonzoTech).
While they are all out in the lobby saying their goodbyes and promising to keep in touch 'forever with such a loyal, good natured and genuine friends' (its the first time they've referred to their colleges as friends, but this is an emotional day!!! We must forgive the lack of rational thinking) and writing down illegible email addresses on used napkins that they will accidentally throw away later - 'graduate Johnie's' story is been read by more people around the globe than he could have ever dreamed of.
Two million hits??? The print run was only 250,000!!!
Now there's food for thought.
GonzoTech says:
"Which ever newspaper does a deal with Google secures a future."
What's more, in the ADHD society, where people want faster hits, stronger coffee and even faster food, the forthcoming on-demand cellphone networks will seal the newspapers fate.
By next year, 4g networks will give on -demand, uninterrupted audio and video breaking news stories from across the globe.
And Johnie will be there, on camera, dishing it out to the world.
It seems you can't even give papers away these days.
God help the sales team bashing away at the phones all day. The tiresome, sweaty lot, tied up in some basement by their phone lines, smiling and dialing.
Has anyone checked suicide rates in the media sales community recently?
As far as GonzoTech sees it, there is only one company that can save print.
And that is Google.
Why? Well, its becoming apparent people aren't even bothering to go to newspaper web sites anymore.
Such a shame. The Internet was the last hope for advertising...
"Hell, we can be in color all the time at no added cost!!! Hey, get some more interns in, will you?!!!...... We can have graphics!!!! Videos!!! We can morph ourselves into a TV company!!!"
They got so overexcited with the idea, they started referring to parts of their printing rooms as 'Channels'.
The even started having extensions to their business model, with the name TV at the end of it.
And such a sorry state it turned out to be.
All that whizzy advertising? All that flashy art work? It's being looked at by... no one.
Why? 'Coz its all on the desktop, stupid!
IGoogle has the lot. Working away quietly in the background, automatically updating itself with the best stories from around the world, 24/7 without so much as a mention of a tea break.
And its the winning formula.
Google inc. dishes it out for free.
The poorly paid journalist who broke the story gets fired.
Why? 'Coz the business model market has collapsed.
"Sorry guys. I'm going to have to let you go. All of you.", a tearful eyed ED lets rip of the biggest braking-news story he's had the pleasure of discovering in the almost loyal 35 years at he local rag. All the rest was cut and past from the news wire.
Even he couldn't be bothered to check into his Reuters account. He's got iGoogle right in front of him. All the news in the work in less than one mouse click.
How about that for efficiency?
But here's the kicker yeah ok- we concur. We like kickers at GonzoTech).
While they are all out in the lobby saying their goodbyes and promising to keep in touch 'forever with such a loyal, good natured and genuine friends' (its the first time they've referred to their colleges as friends, but this is an emotional day!!! We must forgive the lack of rational thinking) and writing down illegible email addresses on used napkins that they will accidentally throw away later - 'graduate Johnie's' story is been read by more people around the globe than he could have ever dreamed of.
Two million hits??? The print run was only 250,000!!!
Now there's food for thought.
GonzoTech says:
"Which ever newspaper does a deal with Google secures a future."
What's more, in the ADHD society, where people want faster hits, stronger coffee and even faster food, the forthcoming on-demand cellphone networks will seal the newspapers fate.
By next year, 4g networks will give on -demand, uninterrupted audio and video breaking news stories from across the globe.
And Johnie will be there, on camera, dishing it out to the world.
He never dreamt of being a TV star.